Wisconsin Outdoor Recreation Economy — Data & Statistics

Wisconsin’s outdoor recreation economy generated $12.04B in value added in 2024, representing 2.7% of the state’s GDP. The sector supported 100.1K jobs with $5.75B in total compensation. Wisconsin ranked #20 among all 50 states by outdoor recreation value added.

Key Statistics (2024)

Value Added

$12.04B

Percent of GDP

2.7%

Employment

100.1K

Compensation

$5.75B

Compare With Similar States

• Massachusetts — $14.56B value added
• Virginia — $14.41B value added
• Minnesota — $13.94B value added
• Missouri — $10.67B value added
• Maryland — $10.56B value added
• South Carolina — $10.16B value added